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6 ways to go viral on Twitter Champkings blog / 2 Hours ago For most brands, the real success of a Twitter campaign will depend on cold, hard clicks, and ultimately conversions. But it's likes and retweets that help broaden the reach of a campaign, and magnify its effectiveness. Many of the most shared tweets of all time originate from world-famous individuals with followers in the millions and a sphere of influence that far transcends social media. We can't all be Barack Obama, Ellen DeGeneres or One Direction. But celebrity isn't a prerequisite for viral Twitter success: the top spot, after all, is just a guy who loves chicken nuggets.  Sometimes retweets are explicitly asked for as part of the original post. But trying that approach without something shareable that capture's people's imagination will surely backfire. If a brand asks for retweets without some substance behind it, it simply looks desperate. So what can we take from all this? Read on to discov...

Money THERE is no idea that seems so much misunderstood as this idea of "Money." On the one hand we find many people engaged in a mad chase after "money for moneys sake," and on the other hand, many others who are decrying money as the root of all evil, and severely criticizing the tendency of the age to seek money actively. Both of these classes of people are wrong—they are occupying the opposite sides of the road of reason, whereas truth is found here, as always, "in the middle of the road." The man who seeks money at a thing of value in itself—the man who worships money at a very god— such a man is a fool, for he is mistaking the symbol for the reality. And, likewise, the man who decries the pursuit and desire for money as a foul, evil thing—he who would make of money a devil—this man is likewise a fool. The wise man is he who sees money as a symbol of something else behind, and who is not deluded by mistaking the shadow for the substance, either for ...